Corporate Strategic Orientation
Customer Satisfaction through:
- On-Time Delivery
- Quick Response
- Value Added Services
Operational Excellence via
- Lean Management
- Real Time Operation
- Effective Sales Management
- Continuous Improvement
SCM Competitiveness Strategy
- Strategic Outsourcing & Procurement
- Integrated Manufacturing Network
- New Emerging Technology
Marketing Strategic Orientation
Instead of Product
- Focus on a Solution
- Define offerings by needs met
Instead of
Place
- Focus on access
- Consider entire purchase " Journey "
Instead of
Price
- Focus on Value
- Price vs. Benefit Argument
Instead of
Pramotion
- Focus on a Education
- Provide Relevant Information